Target Audience Research

Target audience should appeal to everyone, targeting smaller, more specific groups reaches more consumers. A target audience is a group of people with shared characteristics who are most likely interested in your product or make. The main target audience of my magazine is mostly likely for anyone who enjoys traveling. The readers can be of any age, more towards young adults. They can live anywhere in the United States. The magazine is intended for upper class people. My travel magazine could also appeal to men because this issue includes boats and fishing. My issue includes different places to travel to; however, this issue includes travel to Sarasota, Florida. Their interests can range from any type of vacation spot. My magazine includes different issues on places in the U.S. so, the audience will not only hear from the same place. By picking this specific group, it makes it more cost effective to run on a focused scale. With a specific target audience, you can have better return on investment by sending direct mail to those who are already interested in your product or services. Therefore, advertising to your target audience will put more money in your pocket.

Feedback/Revisions

While presenting my magazine, I received positive feedback on how to improve it. The only critiques I need to improve on is to make text more visible by changing the font color. I can also increase font size to make text more readable. The audience also told me that the title Coastal Guide, was cut off; however, I did that on purpose. In the blank spaces on my magazine, I could add more questions to my interviews, so there is more text. On the cover page, I will be deleting the bar code because there is already so much going on. For my contents page, I will change the text color and get rid of the background picture to make it more readable for the reader. The size of my font on the contents page will be increased, also some of the contents on the contents page will be deleted. I will also change the page numbers on my magazine, so they match up with my flat plan. Another photo shoot will be scheduled, so I can change my background photo on the contents page. On my articles, I could maybe add promotions to attract new readers to the magazine.

Use of Conventions

My magazines' finished product compliments the conventions of the travel genre. I used several magazine issues to gather ideas and be inspired about the conventions depicted in my magazine. The name of my magazine is Coastal Guide, which relates to water on the coast of Florida. This represents a magazine addition to travel in Florida. This title attracts readers to a on the water vacation. The main image on the cover page is the most conventional. The shot includes two men taking off in their boat, on the water. This image shows the beautiful Floridan sea and what to except to see on your perfect gateway. All the other pictures taken show the beautiful life in Florida and what activities you can do. The font I chose was based on its relation to an oceanic vibe. I used vivid colors to catch the readers eyes and to stand out.

My magazine represents issues associated with the genre of travel. As you can see in the magazine, it persuades you to vacation to the beautiful Florida. The magazine persuades you to a relaxing vacation like no other. This can lead to more tourist attractions, more money intake, and gain population.