Target Audience Research

Target audience should appeal to everyone, targeting smaller, more specific groups reaches more consumers. A target audience is a group of people with shared characteristics who are most likely interested in your product or make. The main target audience of my magazine is mostly likely for anyone who enjoys traveling. The readers can be of any age, more towards young adults. They can live anywhere in the United States. The magazine is intended for upper class people. My travel magazine could also appeal to men because this issue includes boats and fishing. My issue includes different places to travel to; however, this issue includes travel to Sarasota, Florida. Their interests can range from any type of vacation spot. My magazine includes different issues on places in the U.S. so, the audience will not only hear from the same place. By picking this specific group, it makes it more cost effective to run on a focused scale. With a specific target audience, you can have better return on investment by sending direct mail to those who are already interested in your product or services. Therefore, advertising to your target audience will put more money in your pocket.