CCR Draft #2

My product engages with audiences by using social networking sites, such as Instagram. My main target audience is aimed towards anyone who is interested in travel or looking for a permanent home. Instagram is a number one social networking website, that will expose my magazine to all ages. Someone will eventually share a post, which starts a chain reaction thus promoting the the post even further. Social media builds audiences, which helps in marketing my product in an effective way. My magazine's sales in stores engages audiences to purchase my magazine. It would be distributed as a real media text by using a well known travel magazine distributor. If I were to pick a production company to produce and distribute my magazine it would probably be National Geographic. They are a very famous magazine company that has many links to distribution companies, that could help me with distribution. 

CCR Draft #1

My product uses the same conventions as a regular magazine. The layout of my magazine is similar to a regular magazine. I chose to use eye catching pictures that fit my magazine. The clothes used on the interviewee's showcases that this magazine is about travel on the water. On my cover page, I used fonts that would compliment the theme of my magazine. The font styles fit the travel theme. I used large fonts styles to appeal to the readers. On every page, I used the same water mark showing the magazine title and page number, which helps differentiate between the title and issue date. The color of my fonts compliment my magazine and are meant to be eye catching to the readers. I used text that would make the readers want to read more. On my contents page, I pictured things in Sarasota, Florida. I listed some of the contents in my magazine that you can expect to read about. I increased the fonts on the pictures, so readers can find these pages in the magazine. On my first article page, I used a layout that challenged ordinary magazine conventions. The pictures I used were bright and eye catching. The text under the pictures showed the reader what you can experience while on vacation. The main picture on my page of AJ, is a very vivid picture, that shows the beautiful Florida waters. On my second article page, I again used pictures to show what you can do in Florida. I gave text descriptions under each picture and talked about a vacation lifestyle. All my magazine pages included a theme of colors that would compliment the travel feel. My magazine represents the social groups associated with the genre of travel. The main issues depicted in my magazine revolve around a perfect vacation gateway. My magazine is quite persuasive in showing that Florida cannot compare to any other vacation spot of home. As you can see in the magazine, it persuades you to vacation to the beautiful Florida. The magazine persuades you to a relaxing vacation like no other. This can lead to more tourist attractions, more money intake, and gain population. 

Distribution Plan

For my magazine I plan to use the traditional distribution plan. I would choose to modify the traditional distribution channel, and use a two-level distribution framework. The manufacturers will then distribute my magazine throughout supermarkets, drugs stores, convenient stores, or any store that promotes travel and on the water hobbies. For digital distribution, I would promote my magazine on social media platforms such as; Instagram, Facebook, and Snapchat. My magazine has a website, so readers can subscribe online and read without purchasing a paper copy of the magazine. Readers can also subscribe online and have the magazine delivered to them. 

3rd Quarter Submission

Digital Distribution- LuxeGetaways

The LuxeGetaways magazine is available to more than 300 million, subscribers and guests via there digital partners: PressReader, Magzter, ISSUU, iTunes, Google Play and other strategic digital partners providing LuxeGetaways Magazine to additional hotels, airport lounges, cruise ships and more across the globe. A website is available that provides additional content each week, there is also free APP that you can download to your phone or tablet. You are able to share the experience you had on your travel vacation. You can leave your view via email or social media platforms. They have global advertising partners, Miami distributors, and digital distribution patterns. I could incorporate these distribution methods for my product by partnering with digital partners, so my magazine can be viewed anywhere. I also like how the LuxeGetaways, incorrporates reader review for those to comment on the travel experiences that the magazine shared online. 

Digital Distribution- Wanderlust Travel Media

The Wanderlust travel magazine uses digital distribution to promote their magazine. The magazine has produced a circulation of 35,800 and over 86,000 print readers enjoying ten issues a year, and many more accessing it through digital newsstands. The print magazine is also available in WH Smiths; independent retailers including Stanfords and News on the Wharf; larger branches of Tesco and Sainsburys; a number of bookshops and gear shops. Digital editions are available from Readly; the App Store; Zinio; Exact Editions and others. The target audience is intended for anyone looking for adventure, and experiential travel, local culture, heritage, wildlife and nature, and travel photography. 94% of the readers are adults, 68% are 45+; 72% book through a tour operator or agent; go overseas on holiday an average of 3 times a year; spend on average 25 days per year overseas; travel year-round. Research is provided by a 2013 survey. I might include these distribution methods for my product by producing digital media. By exposing my magazine to digital distribution, it will reach many online sources and be exposed to many viewers on social media.