Digital Distribution- Wanderlust Travel Media

The Wanderlust travel magazine uses digital distribution to promote their magazine. The magazine has produced a circulation of 35,800 and over 86,000 print readers enjoying ten issues a year, and many more accessing it through digital newsstands. The print magazine is also available in WH Smiths; independent retailers including Stanfords and News on the Wharf; larger branches of Tesco and Sainsburys; a number of bookshops and gear shops. Digital editions are available from Readly; the App Store; Zinio; Exact Editions and others. The target audience is intended for anyone looking for adventure, and experiential travel, local culture, heritage, wildlife and nature, and travel photography. 94% of the readers are adults, 68% are 45+; 72% book through a tour operator or agent; go overseas on holiday an average of 3 times a year; spend on average 25 days per year overseas; travel year-round. Research is provided by a 2013 survey. I might include these distribution methods for my product by producing digital media. By exposing my magazine to digital distribution, it will reach many online sources and be exposed to many viewers on social media.